Privacy Policy

This Privacy Policy was last updated on December 13, 2022.

Proactive is committed to maintaining the privacy, integrity and security of any personal information about our users. This Privacy Policy (“Privacy Policy“) explains how we protect personal information we collect in connection with your use of the website, Educational Materials, Interactive Services, Discussion Forums and any other Content, products or services available on, and how we use and in some cases disclose that information. “Personal information” for purposes of this Privacy Policy means information that identifies you, such as your name, address, phone number, or email address.

This Privacy Policy is subject to the Terms of Use, which are incorporated by reference. Capitalized terms in this Privacy Policy have the same definitions provided in the Terms of Use, unless otherwise indicated.

What Personal Information We Collect

In order to access or use certain portions of or any Educational Materials, Interactive Services or Discussion Forums, you need to create a user account on the website (a “User Account”). You can alter and correct any personal information provided by you by logging into your User Account.

  • When you sign up for a User Account, you are required to provide the Registration Data described in the Terms of Use and to create an account password. You may not use a false name or email address.
  • We collect industry standard log data about the browser and operating system you are using, the address of the external or internal page that referred you, your IP address at the time of account creation and keep a log of the pages that you visit on the Website in association with your IP address. [We also collect the IP address associated with the device running the Proactive mobile app each time you sync.
  • Do not provide any of your (or any person’s) health or other sensitive information in your Registration Data or otherwise.

How We Use Your Personal Information

Proactive will not use your personal information for purposes other than those listed in this Privacy Policy unless we obtain your consent first. Proactive uses your personal information to:

  • Provide you with the Proactive Materials (i.e., the Content, Educational Materials, Interactive Services, Discussion Forums and any other content, products or services available on or through the Website);
  • Analyze Website usage and improve the Website and other Proactive Materials;
  • Deliver to you any administrative notices and communications relevant to your use of the Website and/or other Proactive Materials;
  • Perform internal research, market and business analyses, project planning, troubleshooting problems, and to detect and protect against error, fraud or other criminal activity; and
  • Enforce the Terms of Use and this Privacy Policy.

Disclosure to Third Parties

At times Proactive may make certain personal information available to strategic partners that work with Proactive to provide products and/or services to you or who provide services such as information processing, order fulfillment, product delivery, customer data management, customer research and the like; these companies are obligated to protect your information.

We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce the Terms of Use or this Privacy Policy, or to protect our operations or users, or if we are required to do so by any applicable law, rule, regulation, subpoena or other legal process. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party.

Use of Aggregated Anonymous User Data

We also collect data in a form that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. Aggregated data is considered non-personal information for the purposes of this Privacy Policy, is owned exclusively by Proactive and may be used by Proactive for any purpose.

Cookies and Other Technology

The Website may use “cookies” and other technologies such as pixel tags and web beacons. Cookies are alphanumeric identifies in the form of text files that are inserted and stored by your web browser on your computer’s hard drive. These technologies tell us which parts of the Website you have visited, limit the number of times you see certain information, or help us better determine which information you may like to see or to alert you to software compatibility issues. They are also used to analyze and improve the Website’s and other Proactive Materials’ design and functionality. If you choose to delete cookies from your device or block them from being stored on your device, please note that the full functionality of the foregoing items may not be available to you. Pixel tags and web beacons are images embedded in the Website for the purpose of measuring and analyzing Website usage and activity. Proactive, or third party service providers acting on our behalf, may use web beacons to help us analyze website usage and improve the Website and other Proactive Materials.

We may use third party service providers to help us analyze certain online activities and improve our products and services. For example, these service providers may help us measure the performance of our online campaigns or analyze visitor activity on Proactive websites. We may permit these service providers to use cookies and other technologies to perform these services for Proactive. We do not share any personal information about our users with these third party service providers, and these service providers do not collect such information on our behalf.

We may use search and display advertising so you can find opportunities to purchase Proactive products and retargeting cookies to present you with Proactive advertising on other sites based on your interaction on our website.

We may use social media widgets and plugins so you can use social networking to share items from our site with your Facebook and Twitter accounts. These interactive mini-programs run on our site and collect your IP address, which page you are visiting on our site, and sets a cookie to enable the widget to function properly. Your interactions with these widgets are governed by the privacy policy of the company providing them, not by this Privacy Policy.

Cookies and Other Technology Third Party Products or Services Offered Through Website

There may be a number of separate products and services offered by third parties advertised by us on our website that may be complementary to your use of the Content, Educational Materials, or Interactive Services (collectively, “Third Party Offers”). If you choose to use these separate products or services, disclose information to the providers, or grant them permission to collect information about you, then their use of your information is governed by their privacy policies and not this Privacy Policy. You should evaluate the practices of external service providers before deciding to use their services. Proactive is not responsible for their privacy practices. If you click on a link to a third party site, Proactive encourages you to check the privacy policy of that site. Proactive may present links in a format that enables us to keep track of whether these links have been followed and whether any action has been taken on a third party website. We use this information to improve the quality of the Third Party Offers and customized content on the Website and other Proactive Materials.

Contests, Giveaways, and Surveys

rom time to time, Proactive may offer you the opportunity to participate in contests, giveaways and other promotions. Any information submitted in connection with such activities will be treated in accordance with this Privacy Policy, except as specifically set forth in the rules for those contests, giveaways or promotions. From time to time, Proactive may also ask you to participate in surveys designed to help Proactive improve the Proactive Materials. Any personal information provided to Proactive in connection with any survey will be used only in relation to that survey and as elsewhere set forth in this Privacy Policy.


We do not knowingly collect any personal information from children under 18. If we discover that a child under the age of 18 has provided us with personally identifying information, we will take steps to delete the information as soon as possible.

Data Use Following Termination

Following cancellation or termination of your account, Proactive may continue to utilize de-identified and anonymized historical data associated with your use of the Proactive Materials.

Email Communications from Us

We may provide you with summaries and email alerts. We may also allow users to subscribe to email newsletters and from time to time may transmit emails promoting Proactive or third-party goods or services. You have the ability to opt-out of receiving our promotional emails by following the instructions provided in such emails. Opting out in this manner will not end transmission of service-related emails, such as email alerts.

Data Security

We use a combination of firewall barriers, encryption techniques and authentication procedures, among others, to maintain the security of your data and to protect Proactive accounts and systems from unauthorized access. When you register for an account, Proactive requires a password from you for your privacy and security. This password is stored in an encrypted fashion on our systems. Please know that while these are industry-standard methods of data security, there is no fool-proof method of data security and we cannot guarantee that these methods or any other methods will prevent any and all unauthorized access.  It is also important to understand that these precautions apply only to our website and systems. We exercise no control over how your information is stored, maintained or displayed by third parties or on third-party sites.

Your Responsibility for Maintaining the Confidentiality of Your Login ID and Password

You are responsible for maintaining the security of your login ID and password. If you believe that your login ID or password have been compromised you should immediately change your password and contact support. We are not responsible if someone else accesses your account through registration information they have obtained from you or through a violation by you of this Privacy Policy or the Terms of Use.

If you have a security-related concern, please contact 

International Data Transfer

Your data is stored in the United States and is subject to United States laws, which may differ from laws of other nations.

California Residents

The California Consumer Privacy Act (“CCPA”) and the California Privacy Rights Act (“CPRA”) do not currently apply to Proactive. 

Updates to this Privacy Policy

We may update this Privacy Policy periodically. The date last revised appears at the top of the Privacy Policy. Changes take effect immediately upon posting.

Contact Us

If you have questions, comments, concerns or feedback regarding this Privacy Policy or any other privacy or security concern, send an email to